Every aspect of work is being transformed: What Where When & Why.
How can you and your company thrive?
Seismic Changes in the Where, When and Why
A sea change is occurring—a change so monumental that it is making us re-invent the traditional ideas of where work is done, when work is done, why work is done, and even what work itself is.
We have a choice. We can either be reactive and struggle to adjust to transformational events on the fly, or we can be proactive and control the narrative—reinventing work to align with the evolving environment. Futurist Rishad Tobaccowala has had a highly successful career because he has anticipated and capitalized on emerging trends. In Rethinking Work, Rishad outlines the reasons why being proactive in this era of unprecedented change is the only way organizations will survive and thrive. Schools, banks, law firms, startups, medical offices—every sector will be affected by the current or soon-to-be-emerging trends and events that Rishad describes in this invaluable guide.
Rethinking Work achieves something truly remarkable: it brings together five complex forces that are reshaping our world and offers a compelling vision for how for these forces will upend work as we know it. As a lifelong learner, I found the book’s mix of data and story-telling to be enlightening, sobering, and optimistic. As a leader, I found Tobaccowala’s recommendations on reimaging the workplace to be transformational. This is that rare book that simultaneously helps you look at the world, your work, and your life in new ways.
- Seth Green, Dean, Graham School, The University of Chicago
WHAT’S INSIDE
SECTION I
THE FORCES DRIVING THE GREAT RETHINKING
Chapter 1 | Seismic Societal Shifts
Chapter 2 | Commuting to the Multiverse
Chapter 3 | The New Marketplaces
Chapter 4 | Gig Work, Side Hustles, and Passion Projects
Chapter 5 | The COVID Catalyst
SECTION I I
WHAT WORK WILL BECOME
Chapter 6 | Fractionalized Employees
Chapter 7 | Machine-Human Coexistence
Chapter 8 | The Unbundling of the Office
Chapter 9 | The Fall of Old Managers and the Rise of New Leaders
SECTION I I I
PREPARING FOR THE FUTURE OF WORK
Chapter 10 | Reimagine the Company with Paradigm Shifts in Mind
Chapter 11 | Retrain the Workforce
Chapter 12 | Redesign the Structures
Chapter 13 | Recalculate Financials
Chapter 14 | Re-Vision the Work-Rippled World
“Generational, technological and cultural discontinuities are reimagining work and unbundling workplaces. (Rishad) Tobaccowala has insightfully brings together these varying and dramatic shifts underway. He challenges leaders to rethink how they attract, coach and develop, and retain talent in a hyper-fragmented world, recognizing that it is in the empathy and humanity of leadership that future advantage lies”
Laxman Narasimhan, former CEO, Starbucks
Rishad is the author of “Rethinking Work” and “Restoring the Soul of Business: Staying Human in the Age of Data” , both published by Harper Collins. Additional writings can be found in the “The Future Does Not Fit in the Containers of the Past” read by 30,000 leaders around the world.
Rishad most recently was the Global Strategist and Chief Growth Officer of the 100,000 person marketing and business transformation Publicis Groupe and has been named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five “Marketing Innovators.
Rishad is one of only 300 people selected to the Advertising Hall of Fame in 75 years.