Testimonials
“In Rethinking Work, Rishad masterfully unpacks the converging forces—technological, generational, attitudinal, cultural, and societal—that are reshaping the workplace as we know it. Gone are the days when we traded loyalty for security with a single entity. Today’s workers, led by Gen Z, demand mission, meaning, and mentorship from their workplaces. With clarity and insight, Rishad guides readers through these profound shifts, explaining not only the changes in the work itself but also how we, as leaders, workers, and a society, must adapt. This is the essential road map for navigating the postpandemic world of work.”
—Heather E. McGowan, keynote speaker, future of work strategist, and coauthor of The Empathy Advantage and The Adaptation Advantage
"In an era where work is analyzed, predicted, and debated like never before, Rishad Tobaccowala's book offers a profound rethinking of its essence. By exploring work across its many dimensions—the current and the enduring, the public and the personal, the technical and the emotional—Tobaccowala challenges us to engage our creativity and envision new ideas for the future. This book masterfully adjusts what we observe today into what we imagine the future can contain. It’s what Rishad does best and what anyone thinking about work needs most.”
Emmanuel Andre Chief Talent Officer Publicis Groupe
“Generational, technological and cultural discontinuities are reimagining work and unbundling workplaces. (Rishad) Tobaccowala has insightfully brings together these varying and dramatic shifts underway. He challenges leaders to rethink how they attract, coach and develop, and retain talent in a hyper-fragmented world, recognizing that it is in the empathy and humanity of leadership that future advantage lies”
Laxman Narasimhan, former CEO, Starbuck
“For anyone thinking, “When will work norms return to what we remember from before the Pandemic?”, the answer is… “Never.” It is time to fully understand the magnitude of change in the way companies and their workforces now engage with each other, and how this will continue to evolve. Renowned futurist, Rishad Tobaccowala has always been several steps ahead of major change waves, helping companies to fully comprehend the underlying forces of these shifts so they can move to gain advantage and avoid irrelevancy. In his book, “Rethinking Work”, Rishad uses data to illustrate profound changes employers are facing, and he covers technology that enables remote working, collaboration, and new forms of creativity where, of course, AI is playing a big role. Importantly, the book dives deep into the mindset of workers, particularly newer entrants to the workforce. Competition to hire and retain this next generation of workers will intensify, and Rishad prescribes approaches that will keep them motivated to perform. Consider “Rethinking Work” as a handbook for re-thinking organizational structure, adapting new working and hiring policies, and creating platforms and environments that enable teams to do their best work.”
Sarah Fay, Chair Ziff-Davis and Former CEO of Aegis Media America
